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> We finally found the right path 36 months ago, but we haven’t found a relevant business model. The best use case for such technology is a B2C fashion app tar
by krn 7y ago
> We finally found the right path 36 months ago, but we haven’t found a relevant business model.
The best use case for such technology is a B2C fashion app targeting 16-36 women with an extremely well-designed UX, that doesn't force to signup or enter any payment details.
Look at the Fashion Finder[1] by Daily Mail, and how it was successfully monetized via affiliate networks[2].
I could easily see such an app being acquired by one of the latest unicorn fashion startups, such as TheRealReal[3], Poshmark[4], thredUP[5], or Vinted[6].
[1] https://www.dailymail.co.uk/femail/fashionfinder/index.html https://www.dailymail.co.uk/femail/fashionfinder/index.html
[2] https://skimlinks.com/resources/case-studies/case-study-the-meghan-markle-effect-on-daily-mail-fashion-finder/ https://skimlinks.com/resources/case-studies/case-study-the-...
[3] https://techcrunch.com/2019/04/23/luxury-consignment-e-tailer-the-realreal-to-enter-the-unicorn-club-with-new-funding/ https://techcrunch.com/2019/04/23/luxury-consignment-e-taile...
[4] https://www.forbes.com/sites/bizcarson/2018/12/14/next-billion-dollar-startups-how-a-serial-social-shopping-entrepreneur-built-poshmark-from-used-clothes-into-a-625m-retail-empire/ https://www.forbes.com/sites/bizcarson/2018/12/14/next-billi...
[5] https://www.forbes.com/sites/glendatoma/2019/08/21/thredup-resale-175-million-funding/ https://www.forbes.com/sites/glendatoma/2019/08/21/thredup-r...
[6] https://techcrunch.com/2019/11/27/vinted-the-second-hand-clothes-marketplace-raises-141m-at-a-1b-valuation/ https://techcrunch.com/2019/11/27/vinted-the-second-hand-clo...