Exactly. My writing process is always sort of "two-phased". First get the content right, use semantic commands (section, theorem, keyword, algorithm listing, et

Exactly. My writing process is always sort of "two-phased". First get the content right, use semantic commands (section, theorem, keyword, algorithm listing, etc). For this the LaTeX plaintext is great, I define macros for everything that I'm going to use more than a couple of times that has a semantic meaning. Then, the second phase is adjusting the layout/typography to convey my meaning in the best way possible.