Match.com would have to be utter idiots to close down OkCupid. If they keep it running, it's a serious asset, for a bunch of reasons, and one hopes that they'd

Match.com would have to be utter idiots to close down OkCupid. If they keep it running, it's a serious asset, for a bunch of reasons, and one hopes that they'd be mature enough not to care if one brand they own is cannibalising another. If they close it down, yes, their main brand will be protected, but so will everyone else's. There's no competitive advantage whatsoever in doing it.