indeed. beyond that, i think that a dating site that is truly effective inherently means that you're constantly losing good customers as they no longer need th

indeed. beyond that, i think that a dating site that is truly effective inherently means that you're constantly losing good customers as they no longer need the site (though perhaps the natural attrition rate is lower). its also hard to tell if free sites have come to a weird nash equilibrium, or if their current state is actually optimal and the "best" way to do online dating just sucks. would something more fundamentally different be less successful despite being proven more effective simply because of how it works?