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Growing up in the 80’s and 90’s with Trinitron TVs and Walkmans, seeing the SONY logo even to this date evokes a deep sense of trust, brand loyalty and pleasure
by spectramax 7y ago
Growing up in the 80’s and 90’s with Trinitron TVs and Walkmans, seeing the SONY logo even to this date evokes a deep sense of trust, brand loyalty and pleasure in using their products. I think there is tons to learn from companies like SONY, Braun, Apple, IBM (old IBM that is). They innovated relentlessly, put excellence in design as part of the ethos, understood UX/UI, and deeply cared about the customer experience. Trinitron TVs were part of my childhood, a window into the world of imagination...in color :)
- outworlder 7y ago> and deeply cared about the customer experience I'm guessing you missed the whole Betamax thing? That's tongue-in-cheek though. I think the Betamax experience is what motivated them to listen to consumers.
- bch 7y agoUntil their phone-home rootkit CDs[0]. Or is that also “listening to your customers?” /s [0] https://en.wikipedia.org/wiki/Sony_BMG_copy_protection_rootkit_scandal https://en.wikipedia.org/wiki/Sony_BMG_copy_protection_rootk...
- supernova87a 7y agoAlso, the VAIO line of laptops, while stylish, came to me to represent a total lack of support or interest in the customer aside from selling them a cool-looking machine. Maybe it's related to the root-kit DRM, etc -- on looking back, maybe this reflected a mismatch of a company culture that was stuck in the hardware-focused customer experience (and where careful thought ended with the hardware), while the software was some add-on nuisance that would work itself out.
- OatMilkLatte 7y agoSony had a golden age in the 80s when they were making quality hardware for reasonable prices. It was unfortunately brief. By the late 90s, Sony was such a huge company with so many competing interests that I'm surprised they didn't accidentally sue themselves during the digital music fiasco.
- bacon_waffle 7y agoSome of those VAIO laptops really pushed the envelope, in terms of packing a lot of computer in to a small package. They were great when everything worked, but could be a real pain to repair.
- mywittyname 7y agoI think they were genuinely listening to their customers with Betamax, it's just a situation where the customers didn't use a product the way they said they would. Of course we customers think image quality is important! Well, turns out, people are pretty cheap and were totally happy with sacrificing image quality of TV recordings in order to maximize the amount they could record on their, like, $20-in-1970s-money tape.
- TheOperator 7y ago>80s/90s >Deeply cared about the customer experience. >Cared And then they started installing rootkits on their customers computers.
- agapon 7y agoI wonder if their change of attitude coincided with them becoming more of an American company rather than Japanese.
- tenebrisalietum 7y agoChange of attitude may be when they bought movie companies and around the time the Playstation came to market. This put them in the middle of the conflict of interest between media producers and media consumers.
- nabla9 7y agoEizo Nanao Trinitron monitors where the absolute best. example: EIZO FlexScan T965 with FD Trinitron https://www.cnet.com/products/eizo-flexscan-t965-crt-monitor-21/ https://www.cnet.com/products/eizo-flexscan-t965-crt-monitor... Eizo monitors are still very good and I use them. They are very ergonomic and their settings, especially preset values just work.
- jotm 7y agoVAIO used to be a symbol of quality and status, as well. Really great laptops, how did Sony let them get so bad... They sold the brand, too.