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Microsoft didn't miss the boat on either web or mobile, they were one of the first to both. They just fundamentally misunderstood the value proposition of each
by tguedes 7y ago
Microsoft didn't miss the boat on either web or mobile, they were one of the first to both. They just fundamentally misunderstood the value proposition of each because of how successful they were with Windows on the desktop.
For the web, they thought the browser was key to the web and would be what would hold all the APIs because the browser was like the OS for the web. The most valuable thing about the web ended being the graphs and connections you can create through data rather than the browser, which is why Facebook, Google, and Amazon had the most success because of the internet.
For mobile, they released Windows Mobile in 2000 but it was just a slimmed down version of Windows on the desktop. They didn't understand that mobile required a completely new UX experience and just tried to fit what they knew (desktop UX) into mobile.
They viewed both opportunities through the lens of the desktop, which makes sense, that's what made them so successful. But because of their success, they weren't capable of looking at the opportunities with fresh eyes.