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It could have the opposite affect too though, since google ads are essentially a bidding war, so if you have lots of money you could theoretically just out bid
by penagwin 7y ago
It could have the opposite affect too though, since google ads are essentially a bidding war, so if you have lots of money you could theoretically just out bid all your opponents (then it's down to who has more money).
- darkwizard42 7y agoThis is exactly what happens. Since a larger company can just bury a message by having better ad targeting, spend more on the big demos, overload and bid up keywords and generally squeeze any smaller message out.