I wonder how different Google would be if they were able to diversify their revenue to not rely so much on ads. AMP = faster page loads = more pageviews = more

I wonder how different Google would be if they were able to diversify their revenue to not rely so much on ads. AMP = faster page loads = more pageviews = more ads served AMP shouldn't need to be enforced to achieve a faster internet. It's not just Google that knows more pageviews = more ads = more revenue. Publishers know this too, and therefore publishers themselves have the same incentive to reduce page load time as does Google. It's disorienting to see Google frame AMP as something that's for the good of the user. If it is, it's only a side effect of also being good for Google's business model.