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Devers' response seems to lack perspective. Consider the size of The Gap. Outside of clothing designed in-house and commissioned with subs, The Gap likely buys
by bradleyland 16y ago
Devers' response seems to lack perspective. Consider the size of The Gap. Outside of clothing designed in-house and commissioned with subs, The Gap likely buys product lines from various mills around the globe. Any idea how difficult it must be to clear the IP of every photo used on every SKU in the Gap catalog?
Yes, it sucks that his photo was used, but because of the amount of processing done to the photo, it's unlikely that any automated system would have caught the link, if that kind of thing even exists.
I can virtually guarantee that no one from a managerial or corporate level endorsed the theft of Mr. Devers' photo. That's the exact opposite of what managers want, and they're engaged in a battle with their supply chain every day trying to avoid the very thing that has happened here.