For most ebooks (those from all of the big 5 publishers except Random House), agency pricing means only publishers -- not Amazon, Sony or Barnes & Noble, can ch

For most ebooks (those from all of the big 5 publishers except Random House), agency pricing means only publishers -- not Amazon, Sony or Barnes & Noble, can change or set the prices. And, as already been noted, publishers also get 70% of the price they set. So 30% to Apple equals nothing for anyone else...