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Hey thanks, SMB is a very valid point. Were you working with b2b or b2c customers/subscribers?
by federiconitidi 7y ago
Hey thanks, SMB is a very valid point. Were you working with b2b or b2c customers/subscribers?
- davismwfl 7y agoI worked on both, b2c and b2b. The journey's and acceptable patterns differed between those broad categories but the underlying process was identical. SMB market would be where I think you'd have the greatest success with a product like this, again you'd just have to see what people are willing to pay. What I have seen is most of these types of products are priced either in bands based on # of subscribers or on a per record basis. You would have to just see what it is worth to people and see if you can monetize it at a rate that is worth the effort. I'd think there is a way just given how many people need services like this in the SMB market space, but they also can be a tougher market to sell into and keep happy. They'll pull the trigger faster on sales but can be very demanding of your time in support and in general expect a lot for the price they are willing to pay. Enterprises will demand a lot of support but they accept paying a premium when they are getting what they need, in general.