Here's the problem: A big corp is never going to alienate 10% of its user base at large, enough to motivate a competitor. But they are highly incentivized to al

Here's the problem: A big corp is never going to alienate 10% of its user base at large, enough to motivate a competitor. But they are highly incentivized to alienate 1% -- millions of people, as a cost-cutting measure. Or they might even alienate 20-40% of potential users, as long as those users are not wealthy or powerful enough to "matter" (see: chattel slavery). This is the history of society, of marginalization of the disabled or other outgroups. It's hard work to overcome that, often through force (Civil War) or the threat thereof (Americans with Disabilities Act).