sure. while working on a project intended for a government institution, a team at mckinsey hired a digital illustrator to create a handful of beautiful scenes

sure. while working on a project intended for a government institution, a team at mckinsey hired a digital illustrator to create a handful of beautiful scenes from a high middle ages fantasy world. i have to say, the illustrations weren't relevant to the project, but they really made the powerpoint deck look utterly gorgeous. the content of the powerpoint, intended to be highly insightful and fuel for decisionmakers, had about three paragraphs of written content across ~50 slides. the rationale for this very light amount of information was that the intended audience of the presentation would have their eyes glaze over if they saw anything with more than one sentence's worth of exposition. the audience -- government decisionmakers -- needed to be drip-fed the content they'd paid for, or else they wouldn't understand it. at the time, i thought it was incredibly limiting for the client, even if the mckinseyites were correct about the client's poor ability to digest material -- which was no sure bet. of course, in retrospect this entire rationale was just a cover for the utter lack of insightfulness/knowledge/competency brough to the table by the mckinsey team. the project was light on information and heavy on illustration because the team hadn't ever had a clue about the substance of what they were trying to do. the lesson here -- and there are other anecdotes in this vein too -- is that the mckinseyites are adept at gaslighting both themselves and their clients such that the innumerable shortcomings of their output are slickly presented as features.