Not just digital. In the analog age, all those little "yellow pages" publishers around the world were in a similar position and got quite fat from it as well. N

Not just digital. In the analog age, all those little "yellow pages" publishers around the world were in a similar position and got quite fat from it as well. Now that entire market is concentrated, with enormous automation benefits, at a single address in Mountain View. Injecting Google intro the interface for brick and mortar businesses is why Maps and Android exist.