2 ms·
Kayak / Expedia / other hotel listing sites just got owned. "Hotels Tokyo"-type queries must be a big driver for traffic for them. These HotPot results push org
by bemmu 16y ago
Kayak / Expedia / other hotel listing sites just got owned. "Hotels Tokyo"-type queries must be a big driver for traffic for them. These HotPot results push organic links to those way down.
For hotels themselves SEO just turned into HPO.
- chrisbroadfoot 16y agoSEO types long ago began optimising for Google Places (which drives HotPot)
- StavrosK 16y agoThe really salient point here is that Google is providing users with results that it got from sites like Yelp through aggregation. Google asks for Yelp's data promising to link back to them, Yelp has no real choice because everyone else will be giving their data away so Yelp doesn't want to lose clickthroughs, Google uses the data to provide 90% of what users want to see on their pages, thus only generating 10% clickthroughs, and now they're getting more aggressive. In summary, restaurant/bar review websites provided Google with data, Google will eventually eat their lunch.