4 ms·You could easily do that by having sub-companies of Google instead of sub-companies of Alphabet.by tomp 7y agoYou could easily do that by having sub-companies of Google instead of sub-companies of Alphabet.Cthulhu_ 7y agoI think the reason they went for this is so that the sub-companies would not be at risk if Google (the search engine / advertising giant) had a problem.chisleu 7y agoI think that was the other way around.