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Digging deeper on your excellent comment, when ai was inEnterprise Sales, we were taught that there were people who made buying decisions, people who influenced
by braythwayt 7y ago
Digging deeper on your excellent comment, when ai was inEnterprise Sales, we were taught that there were people who made buying decisions, people who influenced buying decisions, and users.
Sometimes users belonged to one of the first two categories, but often not. Companies that pivot from selling to people who use the product to selling to enterprise organizations pivot from building things for users, to building things for decision-makers and decision-influencers.
So it’s not only that management are choosing products for users, but the products themselves evolve to please managers at the expense of users.