I know it's called profit, but the money they keep goes back into the business. The ways for it to be profit in the sense of making the shareholders rich(er) ar

I know it's called profit, but the money they keep goes back into the business. The ways for it to be profit in the sense of making the shareholders rich(er) are by increasing the value of the stock or by going to shareholders as a dividend. And both of those avenues are taxed.