Why is that a ridiculous name? It's from the Core X family of processors, is an i9 (which generally means more cores and cache than an i7), it's a 10th gen pro

Why is that a ridiculous name? It's from the Core X family of processors, is an i9 (which generally means more cores and cache than an i7), it's a 10th gen processor, which since 9th gen, also means that it has hyper-threading, as opposed to 9th gen and later i7s), and most importantly, as a product name is unique enough to make it easy to look up the technical specifications.