> Americans don’t really get exposed to good lagers and pilseners. We get Bud[1], not Budvar. So there’s no expectation that beers in those categories could pos

> Americans don’t really get exposed to good lagers and pilseners. We get Bud[1], not Budvar. So there’s no expectation that beers in those categories could possibly be “good”. IPAs don’t have the same baggage. Pretty much every major craft brewery nowadays has a high-quality pale session beer. Sometimes it's a pilsner (both Euro style and American pre-Prohibition style), sometimes it's a golden ale, and sometimes it's a Kölsch, and hell I've even seen one brewery with a Dortmund-style lager, but regardless of which it is, they're typically among the brewery's top sellers. They're not the sexy beers that grab headlines, but they're actually the ones doing a lot of the heavy lifting for the brewery's bottom line. Ten years ago, you would have been absolutely right, but pale session beers have come back in a huge way, and we now have no shortage of them. They exist, they're high-quality, and they sell, but you don't see people talking about them much because there's just not much to talk about. It's the beer you order multiples of when you're hanging out with your friends and don't want to get too full or too drunk too fast, and there's nothing particularly _interesting_ about that.