I'd imagine a big part of this is because people like watching Netflix or Prime Video via the nifty apps built right into their TVs. To many owners, disabling

I'd imagine a big part of this is because people like watching Netflix or Prime Video via the nifty apps built right into their TVs. To many owners, disabling those would be like disabling the cellular and WiFi radios on a smartphone. A big selling point (for better or worse) is not requiring you to buy more boxes or hook up wires. Just as you see with cheap IP cameras which neglect to steer users toward secure setup and only tout the "easy wireless setup! Just point to the picture on your iPhone screen!" It's the flip side of the ubiquitous marketing bullet points: Easy! No wires! Apps!