I've noticed a lot of people mentioning a 30% price increase, but it would actually require a 43% price increase to pay apple a 30% margin. It's the difference

I've noticed a lot of people mentioning a 30% price increase, but it would actually require a 43% price increase to pay apple a 30% margin. It's the difference between markup and margin. If you want to pay someone x margin, you have to markup your product by (1/1-x)