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"Legit sidenote: Google has, via the use of Analytics data, a mass coverage of clickstream for the whole web, which are default opt-in, follows you everywhere,
by Matt_Cutts 16y ago
"Legit sidenote: Google has, via the use of Analytics data, a mass coverage of clickstream for the whole web, which are default opt-in, follows you everywhere, and can identify you uniquely. The Bing Toolbar at least asks first."
Google does not use Google Analytics data in any way in our rankings. I've said that plenty of times before, but it's worth mentioning.
- trevelyan 16y agoHonest question: why not? Surely identifying sites that have disproportionate organic traffic relative to search engine referrals can only be good in identifying places people actually want to visit online? As a webmaster I would opt-in for this sort of thing in a heartbeat if I thought it would help your algorithms understand my site. I'm sure Joel Spolsky and most other legitimate online publishers would do so too.
- budgi3 16y agoHowever, Google does use Google Toolbar data for rankings.
- Project 16y agoThough Analytics data IS used for things like Double Click Ad Planner.