I don't use Facebook, but I imagine the easiest way of blocking the ads is like most other websites - to block the connection to the ad-server(s), no? That's h

I don't use Facebook, but I imagine the easiest way of blocking the ads is like most other websites - to block the connection to the ad-server(s), no? That's how uMatrix operates and, in my opinion, that works exceptionally well. It blocks known domains that are ad-servers and that alone blocks damn near everything because of the way ads are served on nearly every single website. In fact it works so well that pretty much the only time I've noticed ads has been when I look at uMatrix and I see there aren't direct user connections to the ad servers. For those pages, it looks like the site itself is acting as a middle man and pulling the ads and inserting into the HTML via scripting. But that's a lot more work for developers to do, as well as more bandwidth and overhead. I don't know if those sites are able to tailor ads to individual users when they do this - they would need some sort of identification to pass to the ad server so the ads on those sites might be generic, not sure. But that's my observation, FWIW.