The problem is that you're not comparing like for like. All these services are in growth phase now, they're pricing their services to compete. The problem is th

The problem is that you're not comparing like for like. All these services are in growth phase now, they're pricing their services to compete. The problem is that once they've all topped out and growth isn't happening anymore the way they'll continue revenue growth is by slowly increasing the cost per customer. So yeah, right now it's cheaper, but in 10 years time you're going to be exactly back where we were. Right now you're benefitting from a bunch of venture capital, but don't think that the position you're in right now is going to last.