Personally I would like an ad blocker that only blocks annoying ads, or ads that contain malware. I would also be willing to pay a monthly subscription for an

Personally I would like an ad blocker that only blocks annoying ads, or ads that contain malware. I would also be willing to pay a monthly subscription for an adblock service, where the subscription gets divvied out to the sites I visit. In fact, I can think of how this could work on a large scale. A site can sign up to the adblock service to receive a prorated portion of revenues that individual subscribers pay in, and subscribers have a browser button where they can rate the site (thumbs up, neutral, or thumbs down) for usefulness. That rating can then be fed into a trainer for a search engine so that search results are tuned to that user's preferences (along with a user profile that gets automatically built up, or that a user can adjust themselves). For extra bonus points, the user can get a 10% discount on the service for agreeing to allow the adblock service to monetize that data (and agreeing to their data sharing policy) -- otherwise that data is used only to influence search results. BTW, for years I didn't bother with an ad blocker until I started getting repeatedly hit with malware served up by the ad networks. For that same reason I don't bother with an ad blocker on my phone, because so far I haven't gotten hit with ad-delivered malware on my phone or tablet yet.