4% to 5% is norm from my experience in NYC - however keep in mind how your company is doing. As for squeezing out more - do as others have suggested and see if

4% to 5% is norm from my experience in NYC - however keep in mind how your company is doing. As for squeezing out more - do as others have suggested and see if you are earning what you should be according to market rate in NYC and your level of experience. Bring any accomplishments to the table that have helped the company over the course of the last year. Bottom line is, be fair to company in what you feel you deserve and be fair to yourself as well - don't be greedy.