Let me point out a major inconsistency in Apple's position. You can buy music from Amazon. You can load that into iTunes. You can then play it on your iPhone/i

Let me point out a major inconsistency in Apple's position. You can buy music from Amazon. You can load that into iTunes. You can then play it on your iPhone/iPad/iPod. Why can't you do the same for Kindle (etc) books? For Apple to take this position is terrible for the users. iBooks for example has nothing in Australia (beyond Project Gutenberg). Literally, nothing. For Apple to deny a user access to Kindle books that Apple doesn't themselves offer just because they didn't get their 30% cut is simply ludicrous. Gruber bashing is popular here but let me just quote one part: > Translation: We haven’t changed the rules, but what used to be allowed is no longer allowed. Doesn't sound like Apple apologism to me. I'm really disappointed Apple is playing semantics on this one, arguing their vague rules haven't changed, just that how they've decided to interpret them and the enforcement steps they're taking, have. One could argue Amazon might accept a smaller cut but that is a real problem for Apple. They sell a significant amount of iTunes credit through retail channels and that is sold at a discount of probably 15-30% (eg in Australia you can always find some big retailer selling 2x$20 for $30 or better although better is much rarer). So Apple could decide to take a smaller cut and make a loss on that with retail iTunes credit hoping that the people who pay through credit card balance it out but I have trouble believe that'll happen, particularly since I can't see Amazon accepting anything more than 10%, if that.