Sometimes DDG is better, particularly when google tries to infer intent rather than just searching for the keywords typed. Sometimes DDG is worse, just general

Sometimes DDG is better, particularly when google tries to infer intent rather than just searching for the keywords typed. Sometimes DDG is worse, just generally, and sometimes much worse. Either way, I think DuckDuckGo needs a different and simpler brand. DuckDuckGo does not roll off the tongue, it's not a verb or even verbable, and outside of the tech world very few have heard of it. Call it Duck, call it Go, call it something simpler and memorable.