Just the fact of the competition is a good thing. And even if DDG is but a drop in the bucket, it appears that they've made a difference. Having been a DDG use

Just the fact of the competition is a good thing. And even if DDG is but a drop in the bucket, it appears that they've made a difference. Having been a DDG user since pretty much the beginning, I watched their zero-click results evolve, and it very much looks to me like this innovation drove much of Google's current search experience.