That's fair, although with the current state of things it's a tougher ask. Even so, the iTunes for movies is, arguably, iTunes -- or Amazon's equivalent. (I do

That's fair, although with the current state of things it's a tougher ask. Even so, the iTunes for movies is, arguably, iTunes -- or Amazon's equivalent. (I do wonder whether DRM-free videos would have followed in the same way DRM-free music did if that market had taken off and streaming hadn't; at this point there's probably little commercial motivation to studios to make that change, as they'll just say "instead of buying that, subscribe to [insert video service here].")