I love the marketing mumbo jumbo: True rack-scale design, bringing cloud hyperscale innovations around density, efficiency, cost, reliability, manageability, a

I love the marketing mumbo jumbo: True rack-scale design, bringing cloud hyperscale innovations around density, efficiency, cost, reliability, manageability, and security to everyone running on-premises compute infrastructure. How are they going to do this? Buy equipment from other vendors and resell them? Build their own servers from scratch? Nothing in the above paragraph tells me how they plan to be better than any other company right now and why, as a business owner I would want to buy my servers from them.