It depends on your margins. If your margins are 100% then yeah, the resulting drop in conversions will likely overshadow the 30% savings. However, if your profi

It depends on your margins. If your margins are 100% then yeah, the resulting drop in conversions will likely overshadow the 30% savings. However, if your profit margin is 31% due to the royalties you have to pay for the content, you're looking at 30x boost in profits. And if your margins are 29% you are looking at a difference between profit and loss. I'm fairly sure ebooks fall into this latter category, hence the kerfuffle.