Outsider here, no dog in this race. Never used a VPN, never really knew much about PIA until the recent merger, but very invested in privacy enhancing technolog

Outsider here, no dog in this race. Never used a VPN, never really knew much about PIA until the recent merger, but very invested in privacy enhancing technologies. Here's a piece of feedback from that perspective: I think the critical thing you're missing here is that it doesn't matter if Kape is trustworthy, it matters whether people see it as trustworthy. And you're not in a position to change the latter, no matter how much you talk about the former, because you have a conflict of interest. The other thing is, you need to be able to explain the merger. If PIA wasn't profitable, the merger looks bad, because that means that Kape is going to find other ways to monetize it. If PIA was profitable, the merger is just confusing as heck, because why screw up a good thing? And confusion is bad, because people want security from a VPN. Not the computer kind, the emotional kind. Big upheavals like mergers throw that out the window, so you need to manage that transition very, very carefully. You're not doing that, so far.