Am I the only one who thinks that the NoSQL movement -- whatever else its aims may be or have been in the past -- is ending up doing A LOT of wheel reinvention?

Am I the only one who thinks that the NoSQL movement -- whatever else its aims may be or have been in the past -- is ending up doing A LOT of wheel reinvention? (With little demonstrated gain.) I'm really open to being made aware that I don't get it. I WANT to get it, in fact. I like the idea of NoSQL in principle, and I understand at least some of the motivations behind a non-relational store. I just don't see many of those ideological benefits translating into practical ones. When you're talking about doing joins and 'primary_key in (X, Y, Z)' types of queries, that looks to me exactly like a relational database. Do I just not get it?