“Is it really that that much more expensive to make two more crayons” Baseline, 50% increase in materials costs, unless they make all the crayons corresponding

“Is it really that that much more expensive to make two more crayons” Baseline, 50% increase in materials costs, unless they make all the crayons correspondingly smaller. New packaging, unless they make the crayons thinner, which solves for the first issue too, I suppose. Modify marketing materials and website. Add a SKU. Make space in the warehouse. Double the cost initially? Then amortize that out as they take a serious bite out of the 4-color crayon pack market... profit! Maybe.