The mistake you’re making is thinking there is a such a thing as “50 cents a month” of content. HBO was never going to sell you Game of Thrones for 50 cents. Ne

The mistake you’re making is thinking there is a such a thing as “50 cents a month” of content. HBO was never going to sell you Game of Thrones for 50 cents. Netflix was never going to sell you House of Cards for 50 cents. They are selling you [your favorite show] for $10 and throwing in the rest of the catalog. Digital content has zero marginal cost. That means that a provider would rather sell you every show in their catalog for $11 then just the one show you want for $10. Turns out most consumers prefer that option too. If they don’t, they can still buy the individual unbundled seasons.