Launch pricing is often more about PR than short-term supply and demand, especially for high-end flagship products. You don't want to establish a product's repu

Launch pricing is often more about PR than short-term supply and demand, especially for high-end flagship products. You don't want to establish a product's reputation as overpriced if you expect to be able to drop prices in a few weeks or months. Having an initial shortage can reinforce the impression that a product is very popular, and the total lost revenue from under-pricing and undersupplying at first is insignificant for a low-volume high-end part.