> If the demand is exceeding AMDs manufacturing capacity, then they should have priced higher or need to increase manufacturing capacity in order to actualize t

> If the demand is exceeding AMDs manufacturing capacity, then they should have priced higher or need to increase manufacturing capacity in order to actualize the potential market share to be gained. That's the standard micro economics answer. You're not wrong. However, I don't think you're right either. The pricing of consumer products is a black art because people don't necessarily behave like economics textbooks say they should. Some possibilities: 1. This is a short term supply hiccup. The good will of keeping the price the same of the medium term is worth more than the money AMD would make by raising and then lowering the price of their chips. 2. They are constrained in their ability to raise their prices by Intel, which is broadly thought of as a superior product (leaving out the technical analysis of the current generation). 3. They want to create the perception of scarcity.