Popups got destroyed by better clients, so can ads in general if clients are able to be modified by their users. The convention of using proprietary apps on mo

Popups got destroyed by better clients, so can ads in general if clients are able to be modified by their users. The convention of using proprietary apps on mobile phones and TVs prevents that, but desktops where "all" content is accessed using the browser is already mostly free of ads, for those who are bothered by them.