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Isn't it bad form from a marketing perspective to continually mention their top competitor? Does Apple mention android so extensively in their press? As Paul s

by c2 16y ago

Isn't it bad form from a marketing perspective to continually mention their top competitor? Does Apple mention android so extensively in their press? As Paul said, customers don't care. All they are doing is giving Bing some front and center advertising on it's blog (which has several non-tech readers) and the tech people who actually care probably don't enough to actually switch search engines.

lwhi 16y ago
I think that customers do care a lot of the time. Especially customers of tech companies, who often become evangelists for their chosen platforms and devices. In this case, I don't know how this discussion (verging on disagreement) could occur without mentioning the competition.
MichaelApproved 16y ago
If they mentioned bing in a super bowl commercial I'd agree with you but this is a tech blog. I believe there's a difference in the marketing results between the two.
jedsmith 16y ago
Well, if you notice, they toed the water first. Google didn't fire right off the bat with the hard-hitting blog entry, but instead basically gave a more detailed version of the same thing to Danny Sullivan. They wanted to see how Microsoft would react before going official with it, because even though Microsoft's response was predictable, there's always a chance that Microsoft would have surprised everyone with their response. (They didn't, in my opinion.) What's struck me most about this story as it has developed throughout the day is that Google's actions are very deliberate and planned. I wouldn't consider Google as continually mentioning Bing, either; in fact, I don't think they've paid much attention at all to them. Put Bing in the search box on their official blog, and you'll see that this is the only post specifically about Bing -- a perusal of older posts indicates that the rest are hitting on comments or TrackBacks (i.e., the background image misfeature).

by c2 16y ago

lwhi 16y ago

I think that customers do care a lot of the time. Especially customers of tech companies, who often become evangelists for their chosen platforms and devices. In this case, I don't know how this discussion (verging on disagreement) could occur without mentioning the competition.

MichaelApproved 16y ago

If they mentioned bing in a super bowl commercial I'd agree with you but this is a tech blog. I believe there's a difference in the marketing results between the two.

jedsmith 16y ago

Well, if you notice, they toed the water first. Google didn't fire right off the bat with the hard-hitting blog entry, but instead basically gave a more detailed version of the same thing to Danny Sullivan. They wanted to see how Microsoft would react before going official with it, because even though Microsoft's response was predictable, there's always a chance that Microsoft would have surprised everyone with their response. (They didn't, in my opinion.) What's struck me most about this story as it has developed throughout the day is that Google's actions are very deliberate and planned. I wouldn't consider Google as continually mentioning Bing, either; in fact, I don't think they've paid much attention at all to them. Put Bing in the search box on their official blog, and you'll see that this is the only post specifically about Bing -- a perusal of older posts indicates that the rest are hitting on comments or TrackBacks (i.e., the background image misfeature).