2 ms·
Back in the early 2000s I built a web app for a big pharma that was used to compile doctor's responses to questions on survey cards that were mailed out. These
by dwd 7y ago
Back in the early 2000s I built a web app for a big pharma that was used to compile doctor's responses to questions on survey cards that were mailed out.
These could be anything from multi-choice questions about awareness of drug products, whether they prescribed particular drugs for specific treatments and I think from memory there may have been incentives like prize draws like trips to conferences for filling in the survey (return postage paid as well).
I can't imagine this having changing so much (maybe more online or in partnership with clinic software) as it served as both promoting a drug for a specific treatment and identifying individual doctors responsiveness to future marketing.
- noelsusman 7y agoThings have tightened up a bit since then, though not completely. My dad ran hospitals for a living when I was a kid and we got tons of free tickets to sporting events from various vendors trying to sell him stuff. He would have to listen to a 10 minute pitch from some salesman (that he always made fun of later) and in return he got a free night out with the family. I remember being mad when that dried up in the mid-2000s. I later learned that CMS had implemented some regulations cracking down on the practice. These days, thanks to the ACA, you can look up exactly how much money your doctor has received from medical device manufacturers or pharmaceutical companies (https://www.cms.gov/openpayments/ https://www.cms.gov/openpayments/)