I love DDG. In my experience, Google still usually does a better job but DDG is good enough 90% of the time and bang searches make it trivial to handle that re

I love DDG. In my experience, Google still usually does a better job but DDG is good enough 90% of the time and bang searches make it trivial to handle that remaining 10%. I recognize that there is still room to improve DDG's search quality. However, I wonder if DDG or any competitor can ever get as good as Google without collecting user data and using that to contextualize searches.