Google doesn’t lose from this (other than brand value), since Google just arbitrages between advertisers and webadmins. Unfortunately, the ‘solution’ to this ca

Google doesn’t lose from this (other than brand value), since Google just arbitrages between advertisers and webadmins. Unfortunately, the ‘solution’ to this cat-and-mouse game is increased targeting and surveillance, allowing advertisers to selectively target likely customers from bots. If we want to wean off of this surveillance economy, both consumers (via ad block) and companies (via organic demand) need to leave the platform. Otherwise we will end up with scams to fill either side of the market. Consumers with Adblock get replaced with bots, companies get replaced by Taboola-style clickbait.