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The costs of advertising are ultimately paid by consumers who buy advertised products. If money is wasted by paying bots to watch ads, you can expect consumers
by jeremyjh 7y ago
The costs of advertising are ultimately paid by consumers who buy advertised products. If money is wasted by paying bots to watch ads, you can expect consumers to pay a bit more since it drives up the cost.
- ilkan 7y agoPrices aren't -that- efficient. The expected cost of advertising is already baked into the profit margins for large companies, it only hurts smaller ones.