I doubt it’s brand loyalty as much as value for euro. As an expat here in Germany I miss all the really good deals I took for granted while in the states. With

I doubt it’s brand loyalty as much as value for euro. As an expat here in Germany I miss all the really good deals I took for granted while in the states. With import taxes and sales taxes things are just expensive. So when AMD is giving you about 90% what you get with Intel but with many more cores and features not behind silly paywalls designed as SKUs its a compelling story.