> how else would Analytics monetize itself Charge money for the product. Plenty of other companies in the space do so successfully. There's ample business valu

> how else would Analytics monetize itself Charge money for the product. Plenty of other companies in the space do so successfully. There's ample business value provided by good analytics. Google Analytics was originally the product of Google's acquisition of Urchin Software. At the time, Urchin's self-hosted version cost $895 with additional optional "modules" that cost up to $3,995 extra. Their "on demand" version cost $199 per month.