> We really need more diversity and competition in this space, not just for quality of results and convenience of services; but for society as a whole. There a

> We really need more diversity and competition in this space, not just for quality of results and convenience of services; but for society as a whole. There are plenty of alternatives. But people don't use them as much because they are worse. Consider Bing ( http://www.bing.com/ http://www.bing.com/ ). It is backed by a company even bigger than Google. MSFT's market cap is 1.155T; Google's is 899B. MSFT is 30% bigger than Google. Why haven't they put more resources on their Bing search engine? Spend a few billion dollars, hire away some of the top search engine experts from Google, and build away!