> they were by far the best behaved as a corporate entity Were. When though? The founders said in their original university paper that selling advertising was

> they were by far the best behaved as a corporate entity Were. When though? The founders said in their original university paper that selling advertising was wrong and would inherently corrupt a search engine. Of course once they realised how much money was being made in search, that fundamental tenet of don't be evil lapsed before the phrase was even coined. History and Google's progress of updates seems to have borne their claim out. Google is worse than it was, in good measure as they have twisted results to push more sales. It's a shopping search first and foremost, and frankly not a very good search any more. With an obscene overreach of data gathering that is almost impossible to evade. Every opportunity to gather data they gather more. Remember the Google war driving guy who "accidentally" gathered all that extra wifi info from streetview cars? Entirely by accident. How many believe in that "accident" who isn't on Google payroll? So no, I don't see it as anti-success, more that they became far too large, far too greedy, and far too abusive - e.g. demanding everyone train the self-driving fleet to pass a captcha. Scanning the world's books was a far more appealing proposition. Given they have the data, and the holy trinity of search, advertising and monitoring, regulation is not enough. Split off advertising or analytics and monitoring, or break it up some other way. That's to serve the public interest, not as some anti-success crusade.