I don't understand, what's the point? On first glance, it seems like it was created for the purpose of advertising Aviary, but even if it's not, I'm rather fon

I don't understand, what's the point? On first glance, it seems like it was created for the purpose of advertising Aviary, but even if it's not, I'm rather fond of NYC as it is. There's a certain familiarity that the advertising breeds.